We’re a Minnesota SEO agency with extensive search engine optimization experience across a wide variety of industries. Each company we work with requires a unique approach to SEO based upon who, what and where their target market is. Once these dynamics are identified, we research and identify what keywords and terms people are actually using in the respective industry. With this information in hand, we craft a thoughtful, strategic and effective Minnesota SEO campaign that will yield results.

Our SEO process, along with other useful information is outlined in the toggle boxes below.

Minnesota SEO Search Engine Optimization

Keyword Demand Research and Selection for SEO

Not neglecting to consider your target location(s), we need to find out what keywords and terms users are using to find your specific service or product. We accomplish this by mining through historical search engine data using a variety of powerful tools, the results are often surprising. Moving forward, we’ll use our own industry as a convenient example.

  • The keywords we come up with prior to reviewing historical data might include: mn seo, minnesota seo, minnesota search engine optimization, mn seo companies, search engine companies in minnesota
  • What we find is that there were a few very popular terms we missed so we refine our list: minnesota seo, minnesota seo company, minnesota seo services, seo marketing mn, seo minneapolis mn

On Page Search Engine Optimization for SEO

On page SEO is the crux of our efforts, we spend a great deal of time ensuring best practices are implemented for optimal results.

  • We start by evaluating each page of the website for existing keyword density then assign a primary keyword/phrase to each, in addition to secondary and tertiary keywords (depending on scenario).
  • On a page-by-page basis, we adjust keyword density to a specific saturation. SEO copywriting is often required, however, it’s typically a matter of seamless integration versus writing from scratch.
  • All images and links receive strategic SEO meta data in the form of meta descriptions and alt text. Additionally, file names are always strategically named (minnesota-seo.jpg, minnesota-seo-services.pdf for example).
  • Page urls are heavily considered in SEO, we name or rename page urls to reflect the targeted keywords. A common/poor page url for this page might be www.pxltechnologies.com/seo but we are targeting something more specific so you’ll see we’ve opted for www.pxltechnologies.com/minnesota-seo.
  • Next, we give each page a title, which is just as important as the url. Titles must not exceed 60 characters, should be capitalized and must contain the keyword(s).
  • Lastly, each page requires a description, a relevant summary of page content which is displayed by search engines in search results, directly beneath the title of the page and above the url. Again, the keyword needs to be present within the description.

Off Site Search Engine Optimization for SEO

There are hundreds of off site SEO considerations or implementations which can improve rankings. Below, we’ve outlined the most-substantial/relevant practices.

  • Having your target keyword in the domain name itself is heavily weighed by search engines. For example (continuing to use this page as an example) the ideal url would be www.minnesota-seo.com.
  • The longer a website has been up and running, regardless of being optimized, the better. Our experience has shown that SEO on an existing website can show nearly instant results, whereas new domains take time to be indexed.
  • The longer a domain is registered for, the better. Having your domain registered for more than 18 months in the future will positively reflect in rankings.
  • Although we’ve not included one in our effort to index for “Minnesota SEO”, an SSL certificate is said to improve ranking. These are required for most e-commerce sites but it’s otherwise uncommon.
  • Page speed, or the time it takes your website to load is a substantial consideration in overall SEO.
  • Social media presence is a big deal, links to social profiles and various social integrations bolster SEO rankings.
  • Inbound links are perhaps one of the biggest off-site SEO factors. A good SEO campaign will include backlinks from social media, business directories and blogs. The more reputable the website linking back, the better. Backlinks from .gov and .edu websites are a big deal.
  • Google+, to say the least, is absolutely critical if you’re targeting local keywords. These local listings show up after paid advertising and BEFORE organic placements.
  • Registering your website with Google Webmaster Tools is not only a place to submit your sitemap.xml file and improve SEO, it’s a fantastic suite of tools for tracking overall website health.
  • Regular content updates and new pages are also considered good for SEO.

SEO Specific Files and Implementation

There are two critical files for SEO, they are the sitemap.xml and robots.txt files.

  • The robots.txt file is used to block specific pages being indexed, or findable in search via. the Meta NoIndex protocol. While the pages won’t be indexed in organic search, they can still be visited when the url is visited by direct link or by entering the exact url in a browser address bar. This file is quite useful when you have pages you wish to remain private or may hurt your SEO for various reasons.
  • The sitemap.xml file, on the other hand, is a file which lists all pages you do want to be indexed by search engines. Additionally, you can specify how often you request pages be evaluated for SEO and content (daily, weekly, monthly etc…).